Launching the AM-RB 001 hypercar

Published: 7/21/2016

Earlier this month Red Bull Racing embarked on a extraordinary lap of the Aston Martin Headquarters in Gaydon as part of the global unveiling of the AM-RB 001 hypercar.

On 5 July we were delighted to reveal the radical new AM-RB 001 hypercar for the very first time. To mark such a unique collaboration, we needed an equally unique launch event.

The spectacular AM-RB 001 unveiling took place in the heart of Aston Martin's factory in Warwickshire, with innovation partners Red Bull Racing joining proceedings in front of the entire Gaydon workforce, VIP guests, and members of the media.

But before the silk could be removed and AM-RB 001 uncovered, one final guest was left to make his entrance. The audience covered their ears as the stunning RB8 Formula One car completed a roaring lap of the site's perimeter before car and driver Daniel Ricciardo emerged through the factory entrance and joined designers Adrian Newey and Marek Reichman in revealing a truly groundbreaking piece of automotive art.

Relive the key moments below...